Unofficial observance
Couple Day
A day for celebrating time together as a couple.
How did it begin?
It grew out of marketing that associated the number two with couples. MBC documented shopping-mall and cinema promotions on February 22, 2002, highlighting the five twos in the date.
Source · MBC 뉴스데스크 — 커플데이 판촉 열풍 (2002) ↗ (new window)
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