A day's stories

White Day

Explore the observance’s date, meaning and origins.

Unofficial observance

White Day

Every year on March 14 ↗

A day for expressing affection with sweets and gifts.

#Love #Gifts #Sweets and snacks #Observances

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How did it begin?

It spread as Japanese confectioners promoted return gifts for Valentine’s Day. According to a national candy cooperative representative, its White Day candy-giving campaign began in March 1980.

Source · 일본 농축산업진흥기구 — 전국사탕과자공업협동조합 인터뷰 ↗ (new window)

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